Marketing Management and Analytics

Course Overview

This course explores marketing and communication strategies as an essential business component within an organization. Students will develop both an intellectual and hands-on understanding and appreciation of essential marketing and communication concepts, and how those concepts can be applied to the growth, development, and long-term success of an organization. Marketing and communication strategies, models, and tactics will be addressed through the lens of branding, the classic “Four Ps” of marketing (Product, Price, Place (distribution), and Promotion), messaging, integrated marketing communication, and tactical application. 

Course Materials: Students should contact the course instructor and review the course syllabus for information related to course materials/texts.